Case Study Overview

Tony Kealys is one of Ireland’s best-known baby and nursery retailers. Established in 1969, the family-owned business specialises in prams, car seats, nursery furniture and baby accessories, serving customers through its retail stores and online shop.

Utilityfair has worked closely with Tony Kealys for several years to help manage its electricity contracts and keep costs under control. Each year, we get in touch ahead of renewal, go through the latest rates from all suppliers together and agree on the best option for the business.

Ahead of its latest renewal, we compared fixed-price contracts and wholesale tracker options across the market. After discussing the alternatives, Tony Kealys decided to renew with its existing supplier on a 12-month wholesale tracker, retaining the flexibility to fix its electricity prices later.

By renewing before the contract expired, Tony Kealys saved €12,161 annually against out-of-contract electricity rates, equivalent to a 36% reduction.

Key Highlight: €12,161 saved annually against out-of-contract electricity rates.

Tony Kealys: Key Figures
Industry	Retail
Location	4 locations across Dublin and Cork
Annual Electricity Usage	109,802 kWh
Annual Electricity Spend	€33,455
Procurement Strategy	Wholesale tracker renewal following full market comparison
Contract Length	12 months
Outcome	€12,161 saved annually

Customer Testimonial: Tony Kealys Ltd on Working With Utilityfair

"We’ve been working with Utilityfair for several years now. They always contact us well before our electricity contracts are due for renewal and provide side-by-side comparisons of rates from all suppliers, so we stay on the best available prices every year.

Running our retail stores and online business is becoming increasingly challenging, and keeping operating costs under control is important so we can continue offering good value to our customers.

Utilityfair makes the whole process quick and straightforward. They keep on top of our contract renewals, explain the options clearly and take care of everything once we’ve made a decision. It’s one less thing for us to worry about, and we would happily recommend them to other businesses.”

— Lorraine Kirby, Accounts Manager, Tony Kealys Ltd

The Challenge: Avoiding Expensive Out-of-Contract Electricity Rates

With four locations across Dublin and Cork, Tony Kealys needs to manage electricity costs while keeping its retail and online operations running efficiently.

As its existing electricity contract approached expiry, the business faced a potential €12,161 (36%) increase in annual electricity costs if it moved onto out-of-contract rates.

The challenge was to review the available electricity contracts, compare fixed-price and wholesale tracker options, and agree on the best purchasing strategy before the existing contract expired.

How Tony Kealys Worked with Utilityfair to Review Its Electricity Contracts

As part of our ongoing relationship with Tony Kealys, we monitor the company's electricity contract end dates and contact them well in advance of renewal to avoid expensive out-of-contract rates.

Ahead of the latest renewal, Andrew prepared a full side-by-side comparison of electricity prices across all suppliers, covering different contract lengths, fixed-price tariffs and wholesale tracker options.

Andrew went through the options with Tony Kealys, explaining the available rates, the differences between the contract types and the advantages of each option. This allowed the business to choose the contract that best suited its needs.

After reviewing the options, Tony Kealys decided to remain with its existing supplier on a 12-month wholesale tracker, retaining the flexibility to fix its electricity prices later if market conditions improve.

Results: €12,161 Saved by Avoiding Out-of-Contract Electricity Rates

Annual Electricity Savings: Tony Kealys saved €12,161 by renewing before its existing contract expired.
Full Market Comparison: Electricity rates were compared across all suppliers, including six-month, 12-month and 24-month fixed-price contracts and wholesale tracker options.
Wholesale Tracker Renewal: Remained with its existing supplier at discounted rates, retaining the flexibility to fix electricity prices later.
Ongoing Contract Monitoring: Utilityfair continues to monitor contract end dates and contact Tony Kealys ahead of renewal, helping the business secure the best available electricity rates each year.

Are You Looking for a Better Energy Deal?

Call 01 547 0999 or click below to request a free energy review. We’ll review your current energy contracts and show you how much you could save. We’ll show you every supplier’s rates and explain the different contract options, so you can make the right decision for your business. Once you are happy to proceed, we’ll arrange the new contracts for you with no disruption to your business.